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Ethical Tourism

Travel companies & adventurers collaborate

Alana Hurd, My Million to OneA young British woman has founded a revolutionary social enterprise in an effort to raise £1 million by November 2014.  The ground breaking project founded by Alana Hurd aims to fund a home for abandoned disabled children in Southern Africa and has enlisted the support of hundreds of travel companies and established adventurers, such as Mark Beaumont, Sean Conway & Dave Cornthwaite. The companies involved are offering unique offers and discounts on the My Million To One website to anyone who has become a member (at a cost of just £1), but only for the next year.

There are some spectacular opportunities available, with companies like Across The Divide leading the way with £200 off their trips to Machu Picchu and dogsledding in the Arctic, to Dragoman, Trek America and Grand American adventures offering discounts on almost their full range of trips.  From relaxing beach holidays to trekking for charity, it’s all made more affordable adventurous travellers as part of this unique, one off campaign.

Alana was asked to establish the home whilst volunteering in the area. Recognising that it would be a huge task to set up a new local charity, she approached two small, local charities, who agreed to adopt the children and give them a home provided she met two criteria for the arrangement to continue. The first was to find money every year to pay for the children’s home, plus their needs, education and rehabilitation costs and the second, to guarantee that the money would be provided for their lifetimes.

To do this, she has created a new social enterprise, My Million To One (MMTO), which aims to meet both requirements by making £1 million by 22nd November 2014.  Alana explained: “When one million people pay £1 just once, the interest alone will build and fund the children’s home in Africa and will never require further investment. It also means that MMTO could help realise a million dreams, big and small, for people across the UK – it’s a very simple concept”.

If you are interested, you visit the My Million To One website and pay £1, just once and never again. This gives you membership to the website, on which are free, exclusive events and opportunities to help you in your career or ambitions, from adventurers, Olympic athletes, A-list actors and many others. In addition there are hundreds of exclusive offers and discounts as well as some life changing raffle prizes for people to fulfil anything on their Bucket List.

Not only are people being asked for £1 just once to run a home for those in need forever but they are being given the chance to treat themselves and indulge in their own dreams and ambitions in order to bring the dream of a home alive for eight kids on the other side of the world.  “This gives a whole new meaning to the phrase ‘charity begins at home.’”  To find out more visit www.mymilliontoone.com



About Itchy Feet Magazine

Itchy Feet Magazine is an online travel magazine for independent and adventurous travellers. Our aims are to champion sustainable travel, provide a platform for new journalistic talent and last but not least provide a fresh and inspirational e-magazine covering all corners of the globe, from hidden gems to well-trodden paths.


One thought on “Travel companies & adventurers collaborate

  1. Reblogged this on Armchair Travels and commented:
    Great idea! How simple and effective.

    Posted by roamingpenguin | April 14, 2014, 5:25 pm

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